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Athena West is a force of nature when it comes to promotion and media! She is a former television reporter, a natural born writer. She moved to Franklin, TN with her husband and two children in 2014 and it was the best decision they could have made. She became a resident expert very quickly and bought the Franklin Lifestyle magazine.
Learn more about Franklin Lifestyle at https://citylifestyle.com.
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What is Athena’s problem?
“Struggling to shut my brain down and not think about ideas for the magazine.”
A few things that came up:
*She is here to serve the needs of the customer. We are an extension of their marketing team.
*Magazines are delivered to homes, sold at whole foods, and found in Doctor, Dentist and Lawyer’ss offices
*Out of 100 lifestyle magazines, Franklin is ranked #2
*FL is a branding mechanism on steroids.
*No real challenges when taking over, more of embedding myself into the community and earning their trust
Follow Athena and Franklin Lifestyle Magazine:
Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!
WYP is recorded and shot in the Big Dot Lighting HQ in Spring Hill, TN.
Big Dot Lighting – Commercial LED Lighting Specialists
Big Dot Electrical, LLC
BNI Williamson County Chapter
WYP Intro VO: @John David Wells