Jim McCarthy

#PersonalBranding – What’s The Big Idea?

K.I.S.S. Keep it simple, stupid. This is a concept that’s been addressed so many times in so many different ways, yet there are so many businesses that continue to describe what they do in the form of a convoluted data dump that leaves the prospect struggling to figure it out. You’ll hear some form of this just about everyday in any given commercial stop set on any given local radio station.

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