the JMVO vlog

stay in the know.

Bad Customer Service Experiences Contribute To Your Legacy

I saw a post this morning while going through my Facebook feed. Here’s a small snippet of an otherwise lengthy and angry rant:
Wife: Had an 8am appointment to drop off car and get loaner.
Service Guy: We don’t have any loaners. W…

Read More

The Commute, Episode 2 with Regie Hamm

On the second episode of the commute, Regie and I discuss the state of modern songwriting, the Bee Gees and I forget the name of one of Regie’s biggest songs. I once forgot the name of a band I was introducing…at one of Regie’s shows. Hey, I just have one of those fu…

Read More

I tried Facebook Live Stream During a Session

I’ve been experimenting with Periscope and Facebook Live Streaming while I voice my sessions lately. To have the world looking in on you while you work makes for some funny outakes and flubs.

Read More

The Crap I Talk About With My Friends

I’m a guy who likes a good phone conversation in the car. So I figured I would make a new webisode series about the conversations I have with friends in my car. Similar to that Seinfeld guy, just without the comedians or the President.

Read More

Two Types of Ads That Really Matter for Mass or Social Media

In my 20 years of creating/writing/producing/shooting/voicingvariousadvertising content onvariousmediums for clients invariousindustries, I have come to the conclusion that you can really bake ads of any kind down to two types:

Transactional and relational.

Relational adsare the ads you encounter that nurture some kind of a relationship with a business over a long period of time....

Read More

To the Advertisers with Huge Ad Schedules and Limp Messages

I can always tell the companies that truly believe in their medium. They’re the ones who have gone “all in” with their chips on one or two radio stations. You hear their ads just about all the time. Well….
There’s one company in particular that advertises in the Nashville market that is in almost...

Read More

When Businesses Deserve Better Ads

Occasionally I’ll hear a radio spot playing in Nashville and think to myself, “I think I can do better”.
So this is me….doing just that.

Read More

#PersonalBranding – What’s The Big Idea?

K.I.S.S. Keep it simple, stupid. This is a concept that’s been addressed so many times in so many different ways, yet there are so many businesses that continue to describe what they do in the form of a convoluted data dump that leaves the prospect struggling to figure it out. You’ll hear some form of...

Read More

don't be shy, say hello.​

seperator

FAQ

FAQ Section Coming Soon

Jim McCarthy Voice Over Blog

Voice Over Blog

From Podcast Production, Ad Copywriting, Video Production, and more, find out how Jim McCarthy can make your brand sound better!