We are living through event similar to the late 1930’s. ****Watch this episode and subscribe at https://youtu.be/5E58LcgO1Eo If you’ve ever had a meeting with me, it’s likely that I’ve brought up the book “Pendulum” written by Michael Drew and Roy H. Williams. Buy the book here: Pendulum: How Past Generations Shape Our Present and Predict …
In my 20 years of creating/writing/producing/shooting/voicingvariousadvertising content onvariousmediums for clients invariousindustries, I have come to the conclusion that you can really bake ads of any kind down to two types:
Transactional and relational.
Relational adsare the ads you encounter that nurture some kind of a relationship with a business over a long period of time. Yep. They can also be considered as branding campaigns. These ads don’t have to be all about the business beating its chest with all the things they service or sell. I prefer to write them to be more about the prospective customer and how the business can offer something of value when the time is right. Essentially, these are campaigns are like a dating process. They simply begin some sort of a relationship with prospective, new and even existing customers.
I can always tell the companies that truly believe in their medium. They’re the ones who have gone “all in” with their chips on one or two radio stations. You hear their ads just about all the time. Well….
There’s one company in particular that advertises in the Nashville market that is in almost every commercial break on one of the stations I frequent. It’s a company that helps with…um, “men stuff”. Let me know if you know who I’m talking about.