The What's Your Problem? Podcast

from Jim McCarthy


This is a podcast where we talk about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond!

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Witch Hunts, Cultural Attitude and Superheroes – JMVO Weekly Primer Ep 53

December 16, 2019 | 0 Comments

We are living through event similar to the late 1930’s. ****Watch this episode and subscribe at If you’ve ever had a meeting with me, it’s likely that I’ve brought up the book “Pendulum” written by Michael Drew and Roy H. Williams. Buy the book here: Pendulum: How Past Generations Shape Our Present and Predict […]

The POWER of FAILURE :: Interview with My Daughter’s Teacher – JMVO Weekly Primer Ep 52

October 8, 2019 | 0 Comments

Teacher/parent nights have become a part of our world these past few years and they seem to get more interesting as the grades ascend. ****Watch this episode and subscribe to the podcast!  I always am eager to hear about the state-run curriculum handed down to the schools while measuring each of my kid’s teacher’s enthusiasm […]

How to be CREATIVE with your Podcast! – JMVO Weekly Primer Ep 51 w Spence

August 29, 2019 | 0 Comments

Yes, Spence is one of those one-word artists. Deservedly so. ****Watch this episode and subscribe/rate at: I met Spence in 2001 when I took the big radio career leap to what was then CBS/Las Vegas. I had been toiling away at i95 WRKI for several years and received an opportunity to work alongside greats […]

How to be both a Creative *and* a Salesperson – JMVO Weekly Primer Ep 50 w Mayur and Amanda

July 29, 2019 | 0 Comments

Creatives are great at being immersed in their art. I know a ton of videographers, photographers, songwriters, musicians and graphic artists who are great at their craft.   The one thing most of them share?   The inability to emotionally remove themselves enough from their art to effectively sell it.   ***Watch this episode: […]

A BIG DOSE of Perspective – JMVO Weekly Primer Ep 49 w Beth Torres

July 18, 2019 | 0 Comments

Man, I have to love self-producing my videos. Apologies for having to stare at the side of my head for the first 9 minutes of this episode… With that out of the way… We’ve all had those days where we don’t want to wake up, workout, shower, get dressed, brush our teeth, grab something to […]

Is This Marinating Your Mind In *Good* Stuff? – JMVO Weekly Primer Episode 48 w Julian Espinosa

July 18, 2019 | 0 Comments

The cannabis and CBD oil industry is in it’s infancy. I think it’s always fascinating to see how an industry that once was in prohibition gets marketed when it becomes legal. Listen to this episode: Julian Espinosa is heading up the marketing for a new app called Cannacopia which will help consumers learn about which […]

Exit Strategies :: Beginning with the End in Mind – JMVO Weekly Primer Ep 47 w Todd Jackson

June 14, 2019 | 0 Comments

If you were to start a business tomorrow, what questions would you have?   That’s the question I asked on my Facebook page a few days before I recorded this podcast. The answers ranged from marketing to funding.   Watch this episode!   Todd Jackson is a business Attorney and broker. Over the past 27 […]

What Is Your Word In Your Prospect’s Mind? – JMVO Weekly Primer Ep 46 w Laura Ries

May 14, 2019 | 0 Comments

Today it seems that everyone is an overnight marketing “expert”. ****Watch this episode!**** For me, I know what I know due to years of message crafting with thousands of broadcasting clients across a myriad of industries. I am more of a “what is your big idea and how do we boil it down to the […]

The One Thing You’re Forgetting In Your Marketing – JMVO Weekly Primer Ep 45 w Matt Wilson

May 3, 2019 | 0 Comments

Most of my professional life began back at I95 WRKI in 1997. I worked alongside the longtime morning DJ @Ethan Carey’s son, @Matt Wilson known at that time as “Young Matt Carey”. ***Watch this episode! We instantly bonded on the one thing that people like us bonded over….radio. I was more of a production guy […]

A REALLY Good Podcast…And It’s Not Mine – JMVO Weekly Primer Ep 44 w The PodGoats

April 15, 2019 | 0 Comments

I voice and produce a lot of intros and outros for various podcasts. When Syndicated Radio Talk Host Phil Valentine came to me to ask about producing one for his new podcast, I felt quite honored. Watch this episode! As always, the JMVO Weekly Primer is sponsored by Big Dot Lighting – Commercial LED Lighting […]

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